About Us
White Rabbit Boutique
529 Main Street
Martinez, CA 94553
(located in the historic Martinez downtown - "Discover the Charm")
(925) 229-1900

"A little bit of Berkeley, a little bit of Santa Cruz, and something in between"
Anne Mobley’s White Rabbit Boutique opened its doors April
2005 on the 500 block in downtown Martinez.  The shoppe was
named after Anne’s favorite song from the 1960s by the
Jefferson Airplane.  When she was a younger woman, people
used to tell Anne that she looked like Grace Slick, with that
long hippie-style hairdo, which was so popular at the time.
White Rabbit Boutique, complete with its purple awning
outside and purple walls inside, brings a new and different
type of shoppe to the Bay Area, and Martinez in particular.  
Of the choices for a location, Anne chose our historic
downtown for the ambiance, because the people here are
friendly, and because there is nowhere else like it in the Bay
Area that has that “small town” atmosphere.  
Anne is very proud that White Rabbit Boutique received the
“Best Place to Find a Unique Gift” award for Contra Costa
County and was written up in a San Francisco newspaper for
its uniqueness.  
White Rabbit Boutique has many hard to find items as well as
items you wouldn’t think you could get here in Martinez.  
Anne says that her store is “a little bit of Berkeley, a little bit
of Santa Cruz, and something in between” and she is right.  
Her very affordable clothing is geared toward the Martinez
people.  There are a few children’s clothing items among the
extensive unisex t-shirts including great tie-dyes, but there is
quite an extensive line of junior and women’s clothing
ranging up to size 5X as well as Men's Hawaiian Shirts,
t-shirts, and sport pants.  There are even some gently used
clothing items in her Second Hand Rose section.
The gift items carried at White Rabbit Boutique range from the
popular skulls, dragons, Egyptian, to cats, dogs, and other
The jewelry ranges from sterling silver to beautiful costume
jewelry, all at affordable prices.  
Her shoppe is one of the few places to find AA and NA
birthday (recovery) chips, self-help recovery books, clothing,
jewelry, and other recovery merchandise.
Local artists have also put their artwork in the shoppe and
they hang proudly upon those beautiful purple walls.  Among
the local artists are: Ellen Graves, Chris Kapsalis, Diana
Wesche, Roseann Curran, Casey Rasmussen White, and
Nunzio Sparacino’s art works are displayed.
Anne's background has been in local government since 1967,
working for cities of Union City, South Lake Tahoe, Orinda,
and Pleasant Hill, and most recently retiring from Contra
Costa Water District after 14 years.
In her career, Anne held the following positions: Secretary to
the Directors of Planning, Public Works, Engineering, and
Human Resources, Microfilm Technician, Office Services
Coordinator, and Deputy City Clerk.
While living in South Lake Tahoe from 1976 to 1986. she
served as President of the Business and Professional
Woman’s Club, Secretary to the Republican Woman’s Club,
Secretary to the Cowboys and Petticoats Square Dance Club,
Secretary/Treasurer of the South Shore Utility Coordinating
Council, Member of the Meyers Cable TV Franchise
Board, and was honored by the AAUW by being awarded the
“Women Helping Women” Award.   
She ended her career in local government in December 2004
and embarked on a new career as a merchant.  She is thrilled
that she loves her new career which satisfies her desire for
shopping.  Her customers remark that they love her hand-
picked selections of merchandise.  
Her first shoppe, White Rabbit, was located in Gardnerville,
Nevada, where her son and his family live.  She and her
husband made trips up on weekends to bring in merchandise
and work behind the counter which gave Anne the exposure to
retailing.  The first White Rabbit opened its doors February
2004 and closed a little over a year later when Anne retired
so that she could relocate it to Martinez and we are very glad
she did.
Anne lives with her husband, Bill, in Pleasant Hill. They have
two children and six grandchildren.
Anne proudly served on the Main Street Martinez Board of
Directors from January to September 2008, as President
Bradley Jackson’s appointee until his resignation to run for a
City Council seat.
Anne was instrumental in founding the Downtown Retailers
Focus Group in September 2008.The group’s goal is to
network with other downtown retailers, promote downtown
businesses, and to create events which raise funds for four
identified non-profit organizations in Martinez. Anne is also a
chairperson with OPEN Martinez, a Martinez citizen watchdog
group whose primary goal is to stop redevelopment from
coming to Martinez.

White Rabbit Boutique is proud to be the first Martinez
business to participate in the 3/50 Project.
Proud Member of
3 -  What three independently
owned businesses would you
miss if they disappeared? Stop in.
Say hello. Pick up something that
brings a smile. Your purchases
are what keep those businesses

50 - If half the employed population
spent $50.00 each month at local
independent businesses, it would
generate more than $42.6 billion in

68 - For every $100 spent in
locally owned independent stores,
$68 of that returns to the
community through taxes, payroll,
and other expenditures. If you
spend that in a national chain only
$43 stays here. Spend it online and
nothing stays here.

1 - The number of people it takes to
start the trend… YOU.

  Pick 3, spend 50
      Save your local economy!
       **Information provided by
               the 3/50 Project**